Enterprise ยท Corporate training
HRD Corp Claimable (SBL-Khas)Essential SEO & GEO for Business
2-Day Programme for Marketing Teams and Business Leaders - covering SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Practitioner and leadership course - search and AI answer visibility
Introduction
The discovery battle has split in two. Customers still search on Google, but they increasingly ask AI answer engines instead - and if a business is never cited by AI, it is invisible in the fastest-growing discovery channel.
This programme teaches SEO and GEO side by side, so a team can rank in search results and be cited in AI answers using one coherent plan. It is designed for a mixed audience of practitioners and leaders.
No prior SEO knowledge required - just a laptop, access to the company website, and a willingness to work on their own business throughout the two days.
Programme objectives
- 01Explain how search engines and AI answer engines discover, evaluate and select content
- 02Audit their own site's SEO health and AI visibility
- 03Research keywords and question-based queries people actually use
- 04Create content optimised for both Google ranking and AI citation
- 05Apply technical fundamentals: structure, speed, crawlability, structured data
- 06Build local and authority signals that both engines rely on
- 07Measure rankings, traffic, AI citations and share-of-answer
- 08Produce a 90-day SEO and GEO action plan for their own business
Expected outcomes
For the Organisation
- One visibility plan covering search results and AI answers
- A documented baseline of current SEO health and AI citation presence
- Content and technical standards the team can apply consistently
- A 90-day plan with owners, sequencing and review points
For Practitioners
- Working keyword and question research for their own market
- On-page optimisation practised on live pages they manage
- GEO techniques that make content quotable by AI engines
- A measurement routine covering rankings, traffic and citations
For Leaders
- Enough fluency to review and challenge SEO and GEO work
- Clarity on what genuinely moves visibility and what does not
- Governance for content quality, claims and brand consistency
- A basis for judging agency and vendor performance
Programme agenda
Foundations & SEO Mastery
| Module | Session | Time |
|---|---|---|
| Module 1 | The New Discovery Landscape | 9:00 - 10:30 |
| Module 2 | How Search & AI Engines Work | 10:45 - 12:30 |
| Module 3 | Keyword & Query Research | 13:30 - 15:15 |
| Module 4 | On-Page SEO in Practice | 15:30 - 17:00 |
GEO, Authority & the Action Plan
| Module | Session | Time |
|---|---|---|
| Module 5 | Generative Engine Optimization (GEO) | 9:00 - 10:30 |
| Module 6 | Local SEO & Authority Building | 10:45 - 12:30 |
| Module 7 | Measurement & Governance | 13:30 - 15:15 |
| Module 8 | The 90-Day SEO + GEO Action PlanTeam presentations | 15:30 - 17:00 |
Learning outcomes by module
The New Discovery Landscape
- Describe how discovery split between search and AI answers
- Locate where their own customers currently look
- Set a visibility objective for the business
How Search & AI Engines Work
- Explain crawling, indexing, ranking and answer selection
- Identify why a page is or is not eligible to be cited
- Run a first audit of their own site
Keyword & Query Research
- Build a keyword set with intent grouping
- Collect the questions people ask AI engines
- Prioritise topics by relevance and feasibility
On-Page SEO in Practice
- Optimise titles, headings, structure and internal links
- Write pages that answer intent directly
- Apply the technical fundamentals checklist
Generative Engine Optimization (GEO)
- Structure content so AI engines can quote it accurately
- Add clarity, evidence and structured data that support citation
- Test their own brand against AI answer engines
Local SEO & Authority Building
- Set up and maintain local business signals
- Build authority through mentions, profiles and references
- Manage reviews and consistent business information
Measurement & Governance
- Track rankings, traffic, AI citations and share-of-answer
- Set a reporting cadence and review process
- Govern content quality and claims
The 90-Day SEO + GEO Action Plan
- Build a sequenced 90-day plan for their own business
- Assign owners, effort and review points
- Present and refine the plan with peer feedback
Who should attend
- Digital marketing and advertising staff
- Marketing managers and heads of department
- Business owners, directors and CEOs
- Content creators, web administrators and agency liaisons
Training methodology
- Work applied to the participant's own website throughout
- Live audits and demonstrations against real search and AI engines
- Hands-on research, writing and optimisation exercises
- Checklists, templates and a measurement framework
- Team presentations of the 90-day plan with facilitator review
Bring it in-house
Run this programme for your team.
WhatsApp is the preferred way to reach us: +60 12 625 3888
HRD Corp claimable under SBL-Khas. Certificate of completion provided.
Back to Enterprise practice